Paramount Moves ‘Teenage Mutant Ninja Turtles’ To August 8, 2014

Article originally from Deadline.com
By MIKE FLEMING JR | Thursday August 15, 2013 @ 10:50am PDT


Mike Fleming

BREAKING: Paramount Pictures has split up two movies that figure to pack a merchandising punch. The studio just moved from June 6, 2014 to August 8 Teenage Mutant Ninja Turtles, the Nickelodeon Movies/Platinum Dunes franchise re-launch. Why the shell game that moves the picture into the back end of the summer? It’s because Paramount has its Transformers movie slated for June 27. That will likely move to June 25 as traditionally the studio has opened these Michael Bay films on the Wednesday of that week. Both of these have involved campaigns and a big merchandising component, and it was thought the studio would be better off spacing the two toy-tied films further apart than the 19 days it was looking at in the original scheduling configuration. Of course, this puts TMNT just one week away from Marvel Studio’s next superhero franchise launch Guardians Of The Galaxy, which opens August 1. That is ballsy of Paramount.

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